Responsibility and brand advertising in the alcoholic beverage market Essay

Responsibility and stag advertising in the alcoholic beverage market (Context of Business) - Essay ExampleThere is considerable condemnation on brand advertising in alcoholic beverage, and there argon calls for more regulation in industry-sponsored responsibility messages. They are constantly criticized as mere popular relations activities that are morally suspect. What are recommended are those moderation campaigns initiated by public health educators and organizations. Media advocacy efforts are excessively offered as a logical step. So, what should be given importance are industry-sponsored responsible tipsinessing campaigns and media advocacy. These two will fun a major role on alcoholic drinking advocacy in the future.Kotler (2003, qtd. in Ringold) refers to hearty marketing that characterizes public health education, whose key objective is to reduce the psychological, social, and practical obstacles hindering beneficial consumer behavior. Wallack (1990, p. 153, qtd. in R ingold) says that social marketing provides people with accurate information so that they can take steps to alter their health. Efforts in social marketing to effect positive health behavior provide worthy information for a desired behavior.Ringold cites the National Institute on Alcohol Abuse and Alcoholism (NIAAA) in its promotion of responsible drinking, which was supported by government agencies, organizations and industry groups. The context strategy was, If you drink, drink responsibly, and heres howMedia advocacy seeks to change the ways in which problems are understood as public health issues (DeJong and Atkin 1995 Wallack 1990, qtd. in Ringold). Health behavior problems are the sole responsibility of individuals but producers, wholesalers, and retailers of alcoholic beverages also have the role to play in informing members of society about responsible drinking. Ringold cites Wallack as utter that a strategy might be developed to stimulate media coverage of the ethical an d legal culpability of alcohol companies that promote deadly