International Marketing Essay Example | Topics and Well Written Essays - 2500 words - 1

International Marketing - Essay ExampleSpain is the principal olive petroleum manufacturer in the world. Therefore, the companies producing olive fossil crude in Spain will diversify their markets by exploiting market opportunities. over the past 20 years, there has been an augment in olive oil consumption in coupled Kingdom where in 2010 half of the households were consuming olive oil. join Kingdom is the main importer of olive oil in the world (Food & Drink Innovation Network 2010, p. 1). The federation will, therefore, expand its market by interchange olive oil surplus in fall in Kingdom. The other objective of the company will be to increase the awareness of its olive oil brands among customers in United Kingdom. United Kingdom is the largest consumer of olive oil in Europe. There are various uses of olive oil as a salads condiment or a cooking ingredient (Harwood & Aparicio 2000, p. 15). The company will seek to inform olive oil consumers concerning the various dietetic al benefits and outstanding culinary traits of consuming olive oil. The company has to inform consumers about their carrefour, first whether it is extra staring(a) olive oil, which is utilized principally for dressing salads, for preparing sauces and as a dip for bread. Mixed oil and olive oil are utilized for cooking and preparing tender sauces. Assessment of the Market Over the last xx years, the consumption of olive oil in the United Kingdom has been increasing constantly. From 1990 to 2009, the United Kingdom bundle of the global consumption of olive oil increased from 1.9% to 2.9%. All the quantity of olive oil consumed in the United Kingdom is imported. Spain is the leading exporter of olive oil in the United Kingdom. In 2009, half of the United Kingdom households were... This paper stresses that the company has to assess the size of the potential market, the type and level of competition, promotional variations, price, product variations and barriers to trade. The company has also to analyze the cost effectiveness of various modes of transport. The company has to identify merchandise objectives, marketing strategies and marketing budget of this market. The company has also to identify the potential customers of olive oil in United Kingdom, identify the critical issues and develop a system of monitoring and evaluating the marketing activities.This essay makes a result that while preparing an initial market plan, the company first identifies the indicate market. The company will then postulate a market epitome to evaluate the viability of the market. Secondly, the company set objectives it seeks to achieve in the new market. The analysis of the company comprises of the assessment of the market environment. The assessment will identify the prevailing economic conditions, challenges and the level of competition. The company decides the best marketing mix for its products. The company will offer a broad variety of products with opposite brand names , which will attract new customers. The company will adopt advertising activities, which will yield consumers to buy its products. The pricing strategy of the company will influence the amount of sales in the target market. The company has to develop distribution channels, which will deliver products to the target customers.